Athena Skincare

A full branding for a skincare studio located in Totowa, NJ. The goal was to create a logo and color scheme that stood out and was unique against the other studios in the suite. Athena being the God of War, we tied in an arrow and lips as they are a key connection to beauty and ultimately the face. Most skincare studios use neutral "skin tone" colors so we went the opposite with grays and navy which are both calming yet sophisticated. We went on to make buisness cards, a full website, social media content, and even a hand made neon sign that really makes her business stand out. One of my proudest moments as a designer!